The watch industry experiences dramatic trends every year. It's time to look ahead to 2024 and make predictions about the trends and styles of luxury watches that year.

Numerous noteworthy releases occurred in the past year, including the highly anticipated Tiffany-colored dial trend and the intriguing partnerships between luxury watch companies and celebrities.

Trends and Forecasts for Luxury Watches in 2024

The popularity of midrange watches

We saw a decline in Rolex watch pricing and demand in 2023, especially in the secondary market. On the other hand, the Bloomberg Subdial Watch Index showed that mid-range brands, such as Cartier and Omega, were doing well. 2024 looks to be a good year to keep up the trend of mid-range watches like those from Cartier and Omega.

Customer behavior is changing, which is one of the main factors influencing mid-tier watches' improved performance. The contemporary customer is growing more astute, looking for watches with distinctive values and enduring stories attached to them.

Moreover, the emergence of Gen Z consumers has considerable importance. These people are novices to the watch industry, youthful purchasers still developing their purchasing power, and because of financial constraints, they frequently choose mid-range watches.

Increased cooperation with well-known franchises

An increase in the number of popular franchises and watch brands collaborating. These kinds of partnerships have a lot of beneficial effects on the watch business.

Brands may reach new audiences by working together. Consider Audemars Piguet's partnership with Spider-Man.

These kinds of partnerships have drawn in customers who might not have otherwise thought about buying luxury timepieces. 

When Audemars Piguet and Spider-Man collaborated, the brand was introduced to Spider-Man enthusiasts, which led to an unprecedented spike in watch sales.

In addition to partnerships with imaginary characters, the industry is currently seeing a lot of relationships with well-known public individuals like Dennis Rodman of Skeleton Concept, Audemars Piguet, and Travis Scott, as well as Omega Speedmaster Silver Snoopy Award winners.

It is anticipated that the momentum created by these partnerships will continue into 2024, expanding upon the achievements made in 2023 to increase watch sales.

In the interim, Bezali is the place to go if you've been wanting a fancy watch. We have a large selection of watches from well-known international brands, such as Breitling, Omega, Audemars Piguet, Rolex, and more. You may be confident that Bezali offers the greatest pricing on 100% original products.

Take advantage of the chance to buy these 2024! Go through our assortments and stop by www.bezali.com to see our website.